Brand Leadership Consulting (BLC)
What is Brand Leadership Consulting (BLC)?
Many brands are just labels; either they belong to products or services. Because organizations neglect the objective of building a brand as an asset, they only focus on the sales operations for short-term financial gains. But in today’s competitive environment, brand planning is compulsory for devising the specific actions needed to enable the brand to attain financial and non-financial performance goals. Brand Leadership Consulting by Jibran Bashir Leadership Institute is 11Cs based brand planning service to identify opportunities to grow and create value for the client’s brand.
1. CIRCUMSTANCE
Environmental Scanning of a Brandy Study
2. CHOICE
Choose a Competitive Strategy on the basis of Circumstances
3. CUSTOMER
Define a brand’s Target Market on the basis of Competitive Strategy
4. CONCEPT
Develop Brand Concepts (Positioning, Personality, Value Proposition & Elements)
5. CHALLENGE
Set challenging goals for brand
6. COMMODITY
Plan product and services offered by brand
7. CHARGE
Set Pricing Strategy of a brand in context of competitive strategy and goals
8. CHANNEL
Detailed brand distribution planning for its availability in market
9. COMMUNICATION
Planning of Brand Message promotion on regular basis.
10. CONCRETE PROOF
Design physical evidence of brand (specifically if brand is related to services)
11. CLARITY
Clearly define the Structure, Processes, Job Descriptions and KPIs of Brand staff to give them clarity that how they will execute the brand leadership plan